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Move over, Swimsuit Appearance

Thanks to an advert taken out by Mattel, you can now get your scantily clad swimsuit edition advertised by Barbie. When you get over the initial shock of a hypersexualised plastic toy selling sun, sex and sand, you start to unpick the symbols behind it. A child's doll — which is no stranger to its own controversy of marketing an unrealistic body image to young girls — is being used to sell a magazine bought by mostly men in search of titillation. Comedian Bill Hicks called on everyone working in advertising or marketing to kill themselves. There's something of the "social control" model when it comes to marketing to children.

  1. Nek
    26.12.2017 on 08:52
    bellissimo !!!!!!!!!!!!!
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