She received her first modelling assignment as a teenager and later pursued a career as a fashion model. At a fashion show in London, filmmaker Kaizad Gustad spotted Kaif and decided to cast her in Boom , a critical and commercial failure. While filming in India, Kaif received modelling assignments and established a successful modelling career. However, filmmakers were hesitant to cast her due to her poor command of Hindi. She followed with a series of box-office hits, but was criticised for her acting, repetitive roles and inclination to male-dominated films.